Promoting your business is key to reaching your targeted customers and driving sales. This webinar will introduce you to essential promotional methods, including networking, referrals, social media, content marketing, email marketing, and SEO. You'll learn how to identify the most effective techniques for your business and craft a promotional plan that aligns with your goals and customer behaviors. Whether you're just starting out or refining your strategies, this session offers valuable insights to elevate your marketing efforts.

What You'll Learn:

• How to recognize and select promotional methods that resonate with your targeted customers.
• The fundamentals of digital marketing, including SEO and social media advertising.
• Steps to create and implement a successful promotional plan.

*Note: It is recommended, but not required, to attend “Marketing Part 1: Developing Your Marketing Plan” before this webinar.

All registrants will receive access to webinar materials in advance, and link to the recorded webinar after the live event.

This webinar is part of SCORE’s Small Business Essentials (SBE) Webinar Series. The series is designed to prepare anyone who is considering starting a business to make the decisions and plans you need to successfully launch your business. All webinars are taught by experienced certified SCORE Mentors.